Friday, July 24, 2009

How creative is ABC local radio

This is not something ABC presenters seem to think is an issue - but listening to them fail to improvise on interactive structure has been a big issue for a long time for me .
Take reading and summarizing SMS's just as an example -its a jolly good thing BUT its taken years to get feedback to work well .
Jon Feine likes to think he is an innovator, but here he is, after many years of emails to ask his producers to stop him controlling the discussion, he has finally copied what Neil Mitchell's team have been doing for a long time - summarizing responses from SMS.....Yes about time.
So what interactive technology aren't they using ? The problem may not be technological , it may be more about losing control the ABC is too slow to really take up in practice the innovations that science and new technology imply .

And more than ever, Australians need to be brilliant in these areas of real innovation and construction , if education is going to cut ice ( ABc is often only running another predjudice driven quick fiz focus and it means even our election briefings etc etc for years, are on a fiz to nowhere on the real agendas - like: why is the liberal party ineffective in matters of conservative issue capture) .
The point is following Mcluhan , with modern communication, even high priests and contented congegations can have their cake and eat it ....and be ahead of 3AW (Have both shock jocks, stupid jocks and seriuos stuff as well)

As the ABCchurch members will finally be told - the future is not about the people on the switches, but the people at the end of the switches . ABC radio could be very innovative and lead the technological revolution by posting the callers contact details ( esp feedback) as they have been asked to do for years now--- plus other innovations that respect new media opportunities.
Never was this more obvious over the last few days than when 774 missed the chance to make the BULLYING discussion move on (to go beyond what Mitchell was doing with it) , by finding a way to link/ encourage the discussions/competency elements out in cyberspace (building onto RN too) .
Where is the link for 774 ? On aggression and how to deal with it
Sorry Jon ---we don't always want to talk to you - but each other. That frustrated doctor who called for a ban on alcoholic advertising was never likely to get the discussion to move well .
It would be great if 774 was the first shock jock station to actually move discussions on . At the moment it's all talk - infotaining perhaps ; the presenters are moving along and moving away.It can be very dissipating if you want political and media preoocupations to further than quick fix .
Most importantly, the ABC could be facilitating its busy listenership with food rather than snacks for the day. Now that would be really good for the wellbeing of the community !Communities and local - lets get real now and make our engagement more effective in finding concrete directions - at least !.

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